OVERVIEW

AgCarolina Farm Credit offers no-hassle loans for agriculture and rural living across 46 counties in central, eastern, and southeastern North Carolina. They provide financial solutions for farms, rural homes, land, and agribusinesses, while also championing agricultural education and community support.

Before partnering with Tabletop Media Group, AgCarolina’s social media presence centered on day-to-day updates and they were in need of the structure of a long-term strategy. While content was informative, it wasn’t fully leveraged to reach and engage their broader target audience.

Since partnering with AgCarolina, we’ve transformed their social presence into a strategic, goal-oriented program. Our team now develops a detailed content calendar each month, leads planning meetings to ensure messaging aligns with organizational goals, and supports their team with on-call posting for real-time updates and field happenings. This proactive approach has built brand recognition, improved community engagement, and amplified AgCarolina as a trusted voice in agriculture and rural lending.

AgCarolina Farm Credit: Social Media Case Study

OUR APPROACH:

Content Strategy & Planning

Established a structured monthly content calendar tailored to AgCarolina’s target audience.
Led recurring planning meetings with the client team to ensure alignment with brand initiatives, seasonal priorities, and community events.

Industry Immersion & Voice Development

Invested significant time in learning the financial services, agriculture-specific terminology, and member-focused language that define AgCarolina’s work.
Ensured all messaging accurately reflects the cooperative’s services, values, and the needs of its agricultural audience.
Developed a social voice that balances professionalism with community warmth, resonating authentically with both farmers and rural homeowners.

Creative Content Development

Produced a balance of educational, community-driven, and member-focused posts to highlight AgCarolina’s impact.
Designed custom graphics and copy tailored for each platform.

Community Engagement & Real-Time Support

Provided timely coverage of in-the-moment happenings in the field, from community sponsorships to agricultural updates.
Built stronger connections with followers by maintaining a responsive presence online.

Long-Term Growth

Sustained and grew brand awareness across Facebook, Instagram, and LinkedIn.
Strengthened AgCarolina’s reputation as a reliable partner for both agriculture professionals and rural homeowners.