Spring Cleaning Your Marketing
As the seasons change, it’s the perfect time to take a step back and refresh your marketing. Just like a good spring cleaning, a quick reset across your digital presence can make a big impact, helping your brand feel more polished, current, and easy to engage with.
From social media to public relations, here’s Tabletop Media Group's go-to checklist to make sure everything is working as just as it should be.
Start with Social Media
Your social channels are often the first place people interact with your brand. A few small updates can instantly improve how you show up online.
☐ Refresh your visuals
Make sure your profile photos and cover images are high-quality, on-brand, and consistent across platforms. A cohesive look builds recognition and trust.
☐ Update your bio
Your bio should reflect what your business is doing right now. Remove outdated messaging, old campaigns, or unused hashtags, and keep it clear and current.
☐ Check your link in bio
This is prime real estate. Whether you’re driving to a menu, booking page, or current promotion, make sure your link is intentional and up to date.
☐ Confirm contact details
Double-check your hours, phone number, email, location, and website links so customers can easily find and reach you.
☐ Review pinned posts & highlights
Your featured content should showcase what’s most relevant today. Swap out older posts and make sure your highlight covers still align with your brand.
Then Refresh Your Public Relations Strategy
A strong PR presence relies on up-to-date materials and clear, timely storytelling. This is your moment to make sure everything is ready when opportunities arise.
☐ Clean up your media list
Journalists and editors move roles frequently. Update your contacts, outlets, and beats so your pitches reach the right people.
☐ Update your press page
Your website should highlight your most recent wins. Add new coverage and remove anything outdated to keep your brand story current.
☐ Refresh your press kit
Take a look at your logos, images, leadership bios, and key messaging. Everything should reflect your brand as it stands today.
☐ Revise your boilerplate
This short brand description appears everywhere—from press releases to media kits. Make sure it aligns with your current positioning and offerings.
☐ Rethink your pitch angles
If you’re still telling the same stories, it might be time for a refresh. Consider seasonal trends, new offerings, or timely hooks that will resonate with media now.
☐ Organize your assets
Keep your photos, logos, and brand materials easy to access and share. A well-organized system makes media outreach faster and more effective.
A Fresh Start for the Season Ahead
Taking the time to clean up your marketing now sets the tone for everything that follows. With updated messaging, polished visuals, and organized materials, your brand is better positioned for clearer storytelling, and more impactful outreach.
A little spring cleaning goes a long way. Your future campaigns will thank you for it!