Carolina Brewery: Celebrating 30 Years in North Carolina
OVERVIEW
In 2025, Carolina Brewery, one of North Carolina’s longest-standing craft breweries, celebrated its 30th anniversary. To mark three decades of brewing and community connection, Carolina Brewery partnered with Tabletop Media Group to manage PR, media outreach, and community engagement throughout the anniversary year. The goal was to highlight the brewery’s history and legacy while driving excitement around its milestone celebrations.
Plan of action
Our team designed a comprehensive yearlong campaign to spotlight Carolina Brewery’s 30-year milestone and deepen engagement with both loyal patrons and new audiences. Efforts included:
Media Relations
Secured multiple feature articles in top local publications.
Coordinated a dedicated TV segment to showcase Carolina Brewery’s anniversary and ongoing community impact.
Anniversary Events
Supported planning and promotion of the 30th Anniversary Party, ensuring strong media and community attendance.
Provided on-site PR support and live coverage during the celebration.
Influencer & Community Engagement
Maintained consistent influencer engagement throughout the year, with curated visits, brewery experiences, and social media amplification.
Strengthened community ties by highlighting the brewery’s longstanding role in the Triangle’s food and beverage scene.
The 30th anniversary campaign reaffirmed Carolina Brewery’s reputation as a cornerstone of North Carolina’s craft beer community and generated sustained media and public attention throughout the year.
Results
84 pieces of coverage
across online, offline, and social.
1.38K social engagements
including 835 Instagram likes and 343 Instagram comments.
150K
estimated views
across all coverage.
15.3M combined audience
(with 15.1M online readership).
Additional breakouts: 19 online pieces (101K est. online views), 31 social posts (49.7K est. social views), 187 social shares, and 174 Facebook shares of articles.
Press coverage
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Midtown Magazine - picture of Robert in front of brewing system
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Wake Living / Cary Magazine / Main & Broad - Sky Peach pic
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Chatham Magazine - women of achievement (Sam)
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Chapel Hill Magazine - 30th anniversary Robert in flower shirt
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